Shop This City

Shop This City (STC) is a female-founded tech company based in Vancouver, British Columbia, launched in 2018 by Maija Savics. The company offers a mobile app designed to help users discover local brands, styles, and products available in nearby stores, promoting local shopping and supporting small businesses.

The STC app connects shoppers with local retailers, making local inventory searchable and fostering community ties. It initially launched in December 2021 with 25 retail partners and has since expanded to collaborate with 50 local partners, with more on a waitlist. The app features location-based tools that list stores carrying desired items, highlighting boutiques and vintage retailers. STC also integrates with Shopify, allowing fashion retailers to enhance their visibility in local directories. The platform is recognized for its role in driving in-store visits and supporting local economies, particularly in women's fashion, beauty, and lifestyle categories.