Sherlok

Sherlok is an AI-powered retention and refinance platform tailored for mortgage brokers in Australia. Founded in 2019, it addresses client retention challenges by predicting loan book churn and streamlining refinancing processes. The platform automates rate tracking and repricing, enabling brokers to efficiently manage their client relationships and grow their loan books.

Sherlok's core features include AI-driven churn prediction, automated rate tracking, and refinance lead generation. It provides brokers with tools to monitor interest rates, identify at-risk clients, and generate leads for refinancing opportunities. The platform simplifies the entire workflow, allowing brokers to focus on retaining clients and maximizing their loan management efficiency. Recently, Sherlok merged with Hound, enhancing its position in borrower retention and loan book management. The company has raised $3.4 million in funding to support its growth and innovation in the mortgage industry.