ServiceMarket

ServiceMarket is an online marketplace established in 2013 that connects residents in the UAE with vetted service providers for over 45 home services. Operating mainly in Dubai, Abu Dhabi, and Sharjah, the company was acquired by e& in 2023 and integrated into the Smiles app to enhance user convenience and rewards.

The platform allows users to compare quotes, book services instantly, and receive fixed-rate confirmations from licensed professionals. ServiceMarket partners with over 250 reliable providers, ensuring quality through vetting and customer reviews. It offers a variety of services, including cleaning, handyman work, moving and relocation, beauty at home, healthcare, pest control, and home maintenance. The booking process is straightforward and free for customers, with options for same-day service available. With a growing presence in the Middle East, ServiceMarket serves over 150,000 customers annually and has generated significant sales.