SerpApi

SerpApi is a B2B SaaS company based in Austin, Texas, founded in 2017 by Julien Khaleghy. The company specializes in providing a cloud API that scrapes and parses search engine results pages (SERPs) into structured JSON data. This service simplifies data extraction and handling of proxies and CAPTCHAs, making search data actionable for developers and businesses.

The core product is a real-time API that converts raw SERP HTML from over 40 search engines, including Google and Bing, into structured data. It features extraction of various elements like knowledge graphs and local listings, and supports automation for easy integration into applications. SerpApi operates on a usage-based pricing model, allowing scalability for enterprises across different industries. The company serves a diverse clientele, including notable names like OpenAI, IBM, and The New York Times, and targets markets such as AI startups and SEO firms.