SAM Labs

About

SAM Labs is a London-based edtech startup founded in 2013 by CEO Joachim Horn. The company specializes in app-enabled construction kits and STEAM resources aimed at K-8 classrooms. Its mission is to enhance education by integrating coding and STEAM into learning environments, fostering creativity and critical thinking among students. The company offers a range of products, including Bluetooth-enabled construction kits that allow students to build and program inventions. One of its standout products is SAM's Curious Cars, which enables kids to create programmable cars and games. SAM Labs also provides intuitive online coding environments, lesson packs, and comprehensive support for educators, making it easier to teach computational thinking and STEM concepts. With a focus on empowering teachers and making engineering accessible, SAM Labs has gained recognition through various awards and has secured significant funding to support its mission. Its products are available through retailers like Barnes & Noble in the US and John Lewis in the UK, reaching a global audience of educators and students.