Rooof

Rooof is a software company founded in 2012 that specializes in automated solutions for the multifamily housing industry. Its flagship product, PostEngine, automates apartment ad postings on Craigslist, helping to generate leads with minimal effort. PostEngine is patented and offers features like optimization, auto-renewals, and built-in reporting, making it easier for users to manage their advertising. Rooof also provides Pivott, a software tool designed for managing vendor contracts in multifamily and commercial real estate.

Rooof focuses on streamlining marketing and operational tasks for multifamily properties. The company emphasizes hands-off automation, integrating with platforms like Google My Business and Knock CRM. Rooof offers flexible plans for its services, including options for self-service or full-service management. The company provides free support, interactive demos, and resources to assist users in maximizing their advertising efforts.