RISE Integrated Sports + Entertainment

RISE Integrated Sports + Entertainment is a strategic consulting agency based in Riyadh, specializing in the sports, entertainment, and arts & culture sectors. Founded by Shawn Small, the company focuses on delivering innovative and inclusive commercial solutions throughout the MENA region. With over 25 years of experience in sports business management, RISE emphasizes trust, integrity, and excellence in its services.

The agency offers a range of advisory services, including commercial strategy development, asset valuations, sponsorship frameworks, and market education. RISE is dedicated to supporting cultural projects, such as Riyadh Art and the Saudi Grand Opera, while also engaging in community initiatives and social impact leadership. Their expertise spans the full lifecycle of projects, ensuring tailored strategies for sustainable growth in sports, entertainment, and cultural institutions. RISE collaborates with notable clients, including the Saudi Pro League, PepsiCo, and various government entities.