RETAILBOSS

RETAILBOSS is a retail strategy firm and digital media platform that serves the retail industry. Founded in 2011 by Jeanel Alvarado, the company has grown into a leading resource for over 500,000 professionals and brand followers. It provides breaking news, market analysis, expert insights, and trend reports focused on various sectors, including CPG, fashion, beauty, technology, e-commerce, and luxury retail.

The firm offers customized B2B partnerships and advisory services, connecting brands, retailers, and technology providers. RETAILBOSS specializes in brand partnerships, campaign strategy, and data-driven content creation, producing thought leadership articles, reports, and high-impact campaigns. The platform also provides valuable resources such as sales calculators and case studies, helping business leaders navigate the retail landscape with credible information and market intelligence.