Relative Insight

Relative Insight is a British technology and data analytics company founded in 2012, with headquarters in Lancaster and additional offices in London and Philadelphia. The company emerged from a research project at Lancaster University, focusing on crime detection and linguistic analysis for law enforcement.

The company offers AI-powered comparative text analytics software that converts unstructured text data into actionable insights. This platform analyzes various text forms, such as surveys, reviews, chats, and social media conversations, to help organizations understand consumer attitudes, enhance messaging strategies, and track linguistic trends. Relative Insight's services support customer experience optimization, market research, people analytics, and conversational analytics.

Relative Insight serves a diverse range of clients, including well-known brands like Disney, Unilever, and Comcast. With around 200 employees, the company has raised approximately $10.5 million in funding and reported a revenue of $24.1 million.