RAD Potential Advisory Inc.

RAD Potential Advisory Inc. is a business consulting firm based in Mississauga, Ontario, focused on data-driven solutions for optimizing sales teams. Founded by Robert A. Dougan, the company specializes in predictive assessments and hiring strategies that help organizations enhance sales productivity and retention. With over 20 years of experience, Dougan has worked with numerous senior executives across North America, guiding over 250 organizations in improving their sales processes.

The firm offers targeted services that include analyzing recruitment data, providing AI-driven assessments like the Sales DNA Predictor, and training teams for ongoing development. Their approach emphasizes creating custom benchmarks based on clients' top performers, ensuring a more effective and predictable hiring process. RAD Potential's core offering is centered around evidence-based psychometric assessments designed to identify candidates with the essential traits for success in sales roles.