Propensity

Propensity is a B2B marketing technology company based in Exeter, New Hampshire, founded in 2017. The company specializes in account-based marketing (ABM) solutions designed to help small B2B growth teams automate their marketing campaigns, generate leads, and streamline sales prospecting using intent data. Propensity offers a cost-effective ABM platform that focuses on contact-level targeting and attribution, aiming to drive measurable revenue for marketers. The company's services include an ABM platform that identifies high-intent accounts and automates lead generation into CRMs. They utilize intent data from various sources to prioritize sales outreach and provide a library of ABM playbooks for quick campaign launches across multiple channels, such as direct mail, email, and social media ads. Additionally, Propensity offers attribution tools to track engagement and measure the impact of campaigns. Their platform is tailored for B2B marketers, marketing agencies, and sales teams looking to enhance their outreach strategies.