Price Family Dealerships
Sunnyvaleautomotive
About
Price Family Dealerships is an automobile dealership group located in the San Francisco Bay Area, operating since 1976. Headquartered in Larkspur, California, the company runs 24 franchise dealerships that represent 19 automotive brands throughout Northern California. It aims to be the first choice for vehicle purchases in the region. The company is guided by four core values: a commitment to excellence, integrity in customer service, a competitive spirit, and a focus on humility. Price Family Dealerships strives to provide a "Simple, Honorable Experience" for its customers, coworkers, and the community. CEO Nick Price leads the organization, shaping its corporate messaging and vision.