POTOO®

POTOO® is a data analytics and services company founded in 2014 and based in Norwalk, Connecticut. The company specializes in online marketplace optimization, brand protection, and data insights, primarily focusing on platforms like Amazon. With a team of approximately 59-70 employees, POTOO® serves over 550 brands globally, providing actionable analytics and concierge-level service. The company has been recognized on the INC 500 list and generates annual revenue between $7.7 million and $14.7 million.

POTOO® offers a range of services, including brand protection, catalog management, marketplace analytics, price tracking, and grey market seller mitigation. Their key offerings involve optimizing online marketplace presence, data collection and analysis, tracking marketplace violations, and managing brand presence and inventory. The company also provides specialized tools like Talon for pricing strategies, helping brands navigate the challenges posed by numerous third-party resellers on platforms like Amazon.