Poler

About

Poler is an outdoor lifestyle brand based in Portland, Oregon, founded in 2010. The company creates practical and fun outdoor gear and apparel that caters to a variety of outdoor enthusiasts, including travelers, surfers, skateboarders, snowboarders, bicyclists, and families. Poler embodies the "Camp Vibes" concept, promoting joy and relaxation in both natural and urban settings. The product line features a range of items designed for everyday adventurers, such as the One Man Tent and the Napsack. These products enhance outdoor experiences for those who enjoy casual activities rather than extreme sports. Poler's diverse target audience includes weekend warriors, couch surfers, and families who appreciate spending time outdoors together. The brand combines elements of action sports with traditional outdoor wear, connecting with its audience through social media to promote its lifestyle.