Plum Life

About

Plum Life is a technology-driven life insurance platform based in South Orange, New Jersey, founded in 2020. Acquired by Simplicity Group Holdings in June 2024, Plum Life focuses on digitizing the life insurance sales process. The company aims to simplify transactions for agents and clients through a seamless digital experience. Plum Life offers a fully digital platform for life insurance agents, enhancing workflows from quoting to policy issuance. Key features include instant quoting, e-signature capabilities, and machine learning integration for optimized underwriting. The company provides a range of life insurance products, including Instant Issue Term Life and Final Expense Insurance, with options for cash value and flexible premiums. Plum Life primarily serves independent life insurance agents and financial advisors, equipping them with tools to improve client engagement and streamline sales processes.