Playbrush GmbH

About

Playbrush GmbH is an Austrian health technology company focused on innovative oral care solutions for children. Founded in 2014 and headquartered in Vienna, Playbrush aims to make healthy oral hygiene habits engaging and accessible. The company became part of Sunstar, a leading Japanese oral hygiene conglomerate, in 2021. Playbrush offers GUM Playbrush children's toothbrushes that integrate hardware and software for an interactive brushing experience. Their product line includes smart toothbrushes designed for kids, an interactive mobile app that gamifies brushing with coaching and games, and subscription services for smart brushing accessories. The GUM Playbrush system teaches children proper brushing techniques while promoting consistent habits to help prevent cavities. Targeting families with young children, Playbrush positions itself as a solution for encouraging good dental hygiene from an early age.