Pixalate

Pixalate, founded in 2012 and based in Palo Alto, California, is a leading platform for fraud protection, privacy, and compliance analytics in the digital advertising space. The company specializes in detecting and eliminating invalid traffic (IVT) and sophisticated invalid traffic (SIVT) across Connected TV (CTV), mobile apps, and websites, promoting transparency in programmatic advertising. Pixalate offers a comprehensive Fraud Management System that provides 24/7 protection against ad fraud, along with an analytics platform for monitoring fraud detection, brand safety, and viewability metrics. Their compliance solutions ensure adherence to privacy regulations, with MRC accreditations across over 45 measurement metrics. The company supports clients with onboarding, training, and dedicated customer success managers, ensuring quick response times. With omni-channel coverage, Pixalate protects all stages of the digital supply chain and is recognized for its unique capability to measure mobile app viewability without requiring SDK integration. The company has raised $23.53 million in funding and maintains a strong financial position, reflecting its potential in the market.