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PERSONAR

Londoninformation technology & services

About

Personar is an AI-driven sports technology company based in London, UK. Founded in June 2021, it specializes in real-time decision intelligence, helping sports organizations, enterprises, and government entities make faster, data-driven decisions. The company employs over 25 AI experts and has facilitated more than 2 million decisions by analyzing 50 million data points. The flagship technology of Personar is the D.I.C.E. Platform, which processes large datasets into actionable insights. This platform supports various applications, including TrackSwift, an AI-powered tool designed for real-time sports decision intelligence. TrackSwift is utilized in Formula One, motorsports, cycling, e-sports, and American football, enhancing performance and strategic decision-making in high-pressure environments. Personar also engages in software development and IT consultancy, with a focus on global scalability and innovation.