PAUME

PAUME is a Canadian luxury hand care brand founded in 2019 and based in Toronto, Ontario. The name "PAUME" comes from the French word for "palm," reflecting the company's focus on hand care. Inspired by the founder's experience as a new parent, PAUME specializes in targeted skincare and tools designed for hand hygiene and care. The brand has received recognition, including the Marie Claire Beauty Game Changer Award, and has been featured in notable publications like Allure and Forbes.

PAUME offers a comprehensive hand care system that includes moisturizing antibacterial hand gel, exfoliating hand cleanser, probiotic hand balm, renewing hand serum, and cuticle and nail cream. Their products are formulated with plant-based emollients, are vegan, and cruelty-free. The company is committed to sustainability, using recycled materials for packaging and offering refillable options. PAUME targets self-care-conscious individuals, including new parents and celebrity nail artists, and has garnered attention from fans like Adele and Lady Gaga.