Outbrain DSP

Outbrain DSP is a multi-channel demand-side platform (DSP) designed for performance and engagement. Launched in August 2024 as a rebranding of Zemanta, it is part of Outbrain Inc., a company founded in 2006 that specializes in web recommendations and content discovery. Headquartered in New York City, Outbrain DSP operates globally, providing integrated advertising capabilities across native, display, and video channels.

The platform offers advertisers a centralized interface for managing campaigns, utilizing advanced machine learning and AI for performance optimization. It features various targeting options, including contextual and behavioral targeting, and provides access to over 55 networks, reaching over a billion users monthly. Outbrain DSP operates on a performance-based revenue model, allowing brands, agencies, and performance marketers to focus on measurable returns rather than traditional impression-based buying.