Ourcart

About

Ourcart is a technology company based in Israel that specializes in the consumer packaged goods (CPG) industry. The company focuses on purchase data capture and analysis, providing brands with tools to gather, validate, and activate data. This helps enhance consumer understanding and engagement in both CPG marketing and market research. The services offered by Ourcart include seamless purchase data capture across online and offline channels, transaction validation with tailored payout mechanisms, and brand marketing solutions that support omnichannel strategies. Additionally, Ourcart assists in building and managing custom consumer panels to gain insights into purchasing behavior and market trends. One of its key products is Chop, a marketing platform that connects CPG brands with retail consumers, enabling targeted advertising and sales measurement. Ourcart has raised $900,000 in funding, with notable investors including Nielsen Innovate. The company serves a diverse range of clients, from Fortune 500 companies to emerging startups, positioning itself as a strategic partner for brands looking to improve consumer engagement through advanced data technologies.