Orbee

Orbee is a technology service provider based in Irvine, California, specializing in analytics, data, and automation solutions for the automotive industry. Founded in 2015, the company has raised $10.3 million in Series A funding and employs over 70 people. Orbee empowers automotive dealerships with its integrated digital marketing platform, helping them adapt to changing consumer and technology trends. The platform acts as middleware, connecting customer data and marketing tools into a cohesive system. Key offerings include campaign analytics for tracking marketing ROI, a customer data platform that aggregates shopper profiles, and omnichannel marketing automation across various channels. Orbee also provides personalized messaging, compliance tools to safeguard customer data, and APIs for custom integrations. The company primarily serves franchise and independent dealerships, large dealership groups, and dealer-centric media agencies, offering scalable solutions tailored to their needs.