Oars + Alps

Oars + Alps is a men's skincare and grooming brand founded in 2016 and based in Chicago, Illinois. The company specializes in premium, hydrating products designed for active lifestyles, using natural ingredients without unnecessary additives. Inspired by the founders' husbands, who are avid rowers and skiers, Oars + Alps launched as a direct-to-consumer brand and later expanded into retail, being acquired by SC Johnson around 2019.

The brand targets men engaged in demanding outdoor or professional activities, offering products that provide anti-aging benefits, antioxidant protection, and multi-functional formulas in travel-friendly packaging. Their product lineup includes deodorants, sunscreens, face and eye creams, body washes, and hair care products, all formulated for hydration and efficacy. Oars + Alps emphasizes the use of natural ingredients and avoids harsh chemicals, catering to men who seek quality in their grooming routines. The brand has achieved significant growth and is available through its e-commerce site, Amazon, and over 500 Target stores.