NumberEight

NumberEight is a London-based ad tech company founded in 2016, specializing in ID-less audience intelligence through on-device AI. Their approach enables privacy-compliant behavioral targeting and personalization across various digital channels, including mobile, podcasts, CTV, and gaming, without relying on personal identifiers or cookies.

The company transforms anonymous signals into actionable audience insights using advanced AI techniques such as natural language processing, machine learning, and federated learning. This privacy-first strategy ensures compliance with global regulations like GDPR while enhancing monetization and campaign performance. NumberEight's platform delivers ID-less demographic, interest-based, and behavioral audiences, offering features like global audience segments and rich contextual analysis. Their solutions support publishers, ad platforms, media agencies, and brands, helping to elevate monetization and performance in privacy-regulated markets.