NÜ Programmatique

NÜ Programmatique Inc. is a Montreal-based adtech company focused on ethical and responsible programmatic digital advertising. Founded in 2022, it aims to enhance transparency, digital sovereignty, and media quality in the advertising ecosystem. NÜ offers brands and agencies a local alternative to major industry players, providing 100% secure inventory and full data transparency while supporting local media across Quebec and Canada.

The company operates as an independent partner, offering services such as externalized programmatic ad operations, consulting, and technology development. Its flagship platform, NÜ Optima™, delivers high-performance campaigns with a focus on brand safety and visibility. NÜ also emphasizes eco-conscious media buying and has developed tools for data analysis and ad verification. With a commitment to innovation, NÜ will be incubated at the Base Entrepreneuriale HEC Montréal starting January 2026 to further validate its ethical model.