Model J

Model J is a business travel hotel brand under Delonix Group, focusing on "Personal Authenticity" for millennial and business travelers. It operates in key Southeast Asian markets, particularly Indonesia, and emphasizes efficient, scalable operations and personalized stays. Model J is part of Delonix, a global hospitality group that manages over 1,600 hotels and integrates sustainable growth principles.

The hotels offer traveler-centric essentials, including premium bedding, high-speed Wi-Fi, smart TVs, and customizable amenities. They feature a Smart In-Stay System to enhance guest experiences and ensure safety and personalization. Model J targets business districts near airports, with properties like Model J Hotel Jakarta Central Park and Model J BSD in Greater Jakarta. The brand aims to expand further in Indonesia, planning to introduce additional hotels in the coming years.