MKTG Sports & Entertainment Canada

MKTG Sports & Entertainment is a lifestyle marketing agency founded in 1972 and based in New York. With around 1,600 employees and an annual revenue of $447 million, MKTG is part of the dentsu Sports International Network and operates in various regions, including Australia and New Zealand.

The company offers a range of marketing solutions, including commercial rights management, stadium event operations, sports and entertainment sponsorship, live events, and retail marketing. MKTG focuses on understanding fan subcultures and creating partnerships that resonate with audiences. By leveraging insights, MKTG aims to connect brands with fans effectively, helping them engage in a fast-paced marketing environment. Notable clients include Subway Canada, Toyota, Mars Wrigley, P&G, and Ally Financial, with projects that span major events like the Super Bowl and various sports festivals.