Measure Protocol

Measure Protocol is a London-based consumer intelligence company founded in 2018. It specializes in behavioral data analytics, providing on-demand access to permissioned digital consumer behavior data across various platforms, including social media, shopping apps, and streaming services. The company emphasizes ethical data collection through its proprietary technology and machine learning, allowing businesses to gain insights into genuine consumer actions.

The Measure Platform is a key offering, designed to track marketing outcomes by linking exposure across multiple channels to consumer actions. It includes products like Measure Discover, which analyzes a vast behavioral dataset for different generations, and the Consumer Intelligence Solution, which provides deep insights into audience habits and market trends. Measure Protocol serves major companies in the tech and media sectors, helping them make data-driven decisions to enhance their marketing and product strategies. The company has received recognition for its innovative approach, winning multiple awards in 2023.