Marketware

Marketware is a healthcare technology company based in Cottonwood Heights, Utah, and was established in 2014. It operates as a division of Medsphere Systems Corporation, a healthcare IT provider. Marketware specializes in physician relationship management and strategic analytics, helping healthcare systems tackle revenue leakage and competitive challenges. The company offers the Physician Strategy Suite, which includes four integrated platforms: Physician Relations Management for tracking outreach and market share trends, Analytics for insights into referral patterns and service line performance, Recruitment to streamline provider hiring processes, and Onboarding with web-based tools for credentialing and integration. Marketware is committed to client success, providing dedicated support teams and continuously enhancing its products.