Mabaya

Mabaya is an Israeli eCommerce advertising technology company founded in 2014. It offers a self-service sponsored products ads platform designed to help online retailers and marketplaces monetize traffic through retail media solutions. Acquired by Criteo in 2021, Mabaya enhances Criteo's retail media offerings for various clients, including omnichannel retailers, brands, and agencies.

Mabaya's platform is recognized as a leading solution in Europe, allowing users to manage sponsored product ads effectively. Key features include customizable budget settings, automatic and manual bidding options, and comprehensive campaign controls. The platform also provides management tools for optimizing campaigns and generating reports. Mabaya's technology supports major marketplaces like bol.com, CDON.com, Kaufland.de, Mercado Libre, and Shop Direct, facilitating increased visibility and sales for advertisers while enhancing traffic monetization for retailers.