Loolia (now part of Parallel Health and Beauty LTD)

Loolia is an influencer-driven beauty e-commerce platform and digital media startup founded in 2014. Now part of Parallel Health and Beauty LTD, Loolia focuses on empowering Arab women by providing access to authentic and entertaining video advice. The company collaborates with video bloggers and influencers to enhance content production, management, audience reach, and branding opportunities. Loolia offers a range of services, including content creation and influencer collaboration, primarily in the beauty and lifestyle sectors. Its e-commerce platform, Loolia Closet, features a variety of products such as makeup, skincare, haircare, and selected fashion items. The company targets Arab women interested in beauty, skincare, and fashion, and has built a strong following with over 2 million subscribers on its YouTube channel, @Looliatv.