littleBits

littleBits is an educational technology company founded in 2011 by Ayah Bdeir. The company creates modular electronic building blocks designed to make engineering and invention accessible and enjoyable for everyone, especially non-engineers. Their products blend creativity with STEM/STEAM learning, encouraging hands-on invention. The core offerings include modular electronic kits made up of magnetic, snap-together components known as "Bits." These kits feature various components such as Power Bits, Input Bits, and Output Bits, allowing users to build circuits and prototypes easily. The STEAM Student Set and similar kits are tailored for classroom use, enabling projects like environmental sensors and robotics. littleBits also provides educational resources, including curriculum-aligned guides for teachers and students, and promotes community-driven learning through collaborative projects. The company targets schools, educators, makers, hobbyists, and general consumers, aiming to empower individuals to become inventors through intuitive technology. Their design philosophy emphasizes user-friendly features, modularity, and durability, making their products suitable for repeated classroom use.