Latitude

About

Latitude is a research and analytics firm based in Boston, specializing in digital content and technology insights for over 25 years. The company integrates AI, natural language processing, and video analytics to provide strategic intelligence for media and technology clients. Latitude promotes a collaborative and flexible work environment, focusing on continuous learning and innovation. One of Latitude's key offerings is the Lumiere Platform, a proprietary SaaS video knowledge platform that combines AI-driven viewer feedback with advanced analytics. This platform enables interactive content analysis and provides insights into audience behavior, helping clients optimize their content strategies. Additionally, Latitude offers customized research solutions to support revenue development and audience growth, addressing various business needs such as technology adoption and competitive benchmarking. Latitude serves prominent clients, including Paramount, Amazon, Disney, Google, Microsoft, and NBCUniversal. The company is committed to privacy and compliance, ensuring responsible data management for its users. As it continues to expand its SaaS offerings, Latitude emphasizes "creative intelligence" to meet the evolving challenges of the industry.