Last Crumb

Last Crumb is a luxury cookie company based in Los Angeles, known for its gourmet cookies that reflect Michelin-star quality. Founded in August 2020 by Alana Arnold and Derek Jaeger, the company merges a passion for fine food with the exclusivity of luxury streetwear, creating a unique culinary experience. The brand emphasizes unapologetic excess and mastery, positioning cookies as luxury status symbols. Last Crumb offers a variety of gourmet cookies made with the finest ingredients, presented in fashion-forward packaging. The company operates primarily through online sales, featuring limited-edition cookie drops that enhance its exclusive appeal. Its branding strategy includes developing a distinct brand identity, merchandise, and engaging visual storytelling through photography and social media.