Kount, an Equifax Company

About

Kount, an Equifax company, specializes in trust and safety technology with a focus on fraud prevention and digital identity solutions. Founded in 2006 by Dr. Timothy Barber and Brad Wiskirchen, Kount has evolved from a payment gateway into a comprehensive fraud control solution. Acquired by Equifax in 2021, Kount enhances Equifax's capabilities in digital identity and fraud prevention. Kount offers a variety of services, including the Kount 360 Platform, a cloud-based solution that integrates identity, payment, and compliance tools. This platform aims to reduce fraud and improve consumer experiences. The company also utilizes AI to analyze data from digital interactions, enabling real-time fraud prevention and personalized customer experiences. Kount's digital identity solutions help businesses establish trust in their online interactions, addressing the growing risks of fraud in today's digital landscape. With a global network linking data from billions of interactions, Kount supports businesses across various industries.