kindlife.in

Kindlife.in is an Indian online marketplace launched in 2022, focusing on beauty and wellness products for Gen Z consumers. Founded by Radhika Ghai, Vidit Jain, and Manasa Garemella, the platform offers a curated selection of over 30,000 products from more than 750 brands. These products are plant-based, organic, toxin-free, eco-conscious, and cruelty-free, adhering to their "kind code" standards.

The platform features AI-powered discovery tools to help users find personalized skincare and wellness routines. It also fosters community engagement through expert advice and live sessions that offer discounts on featured products. Kindlife.in is committed to sustainability, being 100% plastic-positive and having recycled over 10,000 beauty and food containers. With a user base of around 2 million, the company emphasizes accessibility to clean living products for young Indian consumers.