Keaton Row

Keaton Row is a New York-based fashion technology company founded in 2011. It specializes in on-demand, one-on-one online personal styling services for women. The company connects clients with professional stylists and retailers through a social commerce marketplace, making personalized styling accessible and translating fashion trends into everyday wardrobes. Keaton Row offers virtual styling consultations where stylists help clients curate versatile wardrobes. The service emphasizes personalized styling, wardrobe optimization, and cost-effective solutions, allowing clients to build cohesive outfits with a mix of new purchases and existing items. The company operates on a B2C social commerce model, generating revenue through styling service fees and potential commissions from retailer partnerships. With a focus on sustainability and quality, Keaton Row appeals to women seeking affordable styling assistance to refine their personal style and simplify wardrobe decisions. The company is headquartered in New York City and employs 46 people.