Jiant

About

Jiant is a Los Angeles-based alcoholic beverage company founded in 2019 by Larry Haertel Jr. and Aaron Telch. The company specializes in ready-to-drink hard tea, hard kombucha, and cocktail-inspired beverages. Jiant emphasizes transparency, sustainability, and clean ingredients, using fresh-brewed tea, real fruit, and botanicals in its products. The company operates from Culver City, California, and has raised $9.3 million in funding, including a $6 million Series A round in late 2023. Jiant offers a range of products, including hard tea with 7% ABV made from organic ingredients, hard kombucha with unique flavors, and cocktail-inspired drinks that mimic classic cocktails. The brand is committed to a Junk-Free™ philosophy, avoiding artificial sweeteners and preservatives. Jiant targets health-conscious consumers looking for premium, low-sugar alcoholic alternatives, available at major retailers like Whole Foods and Trader Joe’s. The company is also certified climate neutral and focuses on reducing carbon emissions through sustainable production practices.