itracks

itracks is a Saskatchewan, Canada-based company that provides secure, AI-enabled software platforms for online qualitative research. With over 20 years of experience, itracks specializes in tools for market researchers, including video focus groups, interviews, text chats, discussion boards, and online communities. The platform is designed to enhance usability and security while facilitating high-quality audio and video interactions.

The company offers a unified platform that combines various research methods. Key products include itracks Realtime for video and text-based focus groups, itracks Board for online communities and discussion boards, and itracks Text-Based Chats for flexible qualitative feedback. Additionally, itracks provides analysis tools that utilize AI for keyword analysis and data visualizations. The platform supports global market research agencies, educational institutions, and corporate clients, with features like automated scheduling, participant management, and real-time analytics.