IRLY

IRLY is a video-based dating app designed for Gen Z users, founded by Connor Rose and Laura Rollock. The app emphasizes authentic connections through real-time video chats, interactive games, and multimedia messaging. It aims to address common dating frustrations, such as catfishing and impersonal texting, by fostering genuine interactions.

Launched in early 2023 in Vancouver, IRLY utilizes a unique pass-or-call system that allows users to connect instantly through spontaneous 2-minute video calls. Users can also browse and save profiles for later interaction. The app features video and audio messaging, interactive games like trivia and Pictionary, and emoji reactions to enhance user engagement. With a focus on authenticity, IRLY encourages users to express themselves freely without the constraints of traditional text-based communication.

The company plans to introduce a premium subscription model later in 2023, alongside other potential revenue streams. IRLY is committed to creating a fun and genuine dating experience for its users.