IRIS.TV

IRIS.TV is a technology company based in Los Angeles, founded in 2013. It specializes in a privacy-first video data platform that unifies video metadata from various sources. This platform enables contextual targeting, brand safety, personalization, and analytics across online video, CTV, web, mobile, and OTT environments. The company transitioned from a consumer-facing video streaming product to a B2B solution for media publishers, focusing on connecting fragmented video data to address challenges in the advertising landscape.

The cloud-based platform offers features such as video-level contextual targeting, personalized recommendations, and detailed performance analytics. It integrates with existing video players and supports third-party data activation while ensuring privacy compliance. IRIS.TV serves major media companies, publishers, broadcasters, and content owners, helping them monetize their video inventory and enhance viewer engagement. The company has raised approximately $25.9 million in funding and employs a small team dedicated to delivering innovative solutions in the video data space.