International Journal of Marketing Principles and Practices - IJMPP

The International Journal of Marketing Principles and Practices (IJMPP) is a scholarly journal dedicated to advancing marketing management through high-quality publications. It serves as a vital resource for marketers, including researchers and practitioners, by promoting the development and dissemination of innovative marketing knowledge. The journal emphasizes strong marketing theory and practice, aiming to enhance the discipline globally.

IJMPP covers a wide range of marketing topics, such as digital marketing, customer relationship management, sustainability marketing, and strategic marketing. It is published by The International Institute of Marketing Professionals (IIMP) and is working towards indexing with EBSCO and other prominent international publishers. The editorial team consists of experienced academics and professionals with expertise in various marketing fields, ensuring high standards of intellectual thought and practical relevance. The journal targets a diverse readership, including academic professionals, marketing consultants, and students.