HILIGT

About

Highlight is a New York-based market research and product intelligence platform founded in 2020. The company specializes in product testing for consumer packaged goods (CPG) and retail products, providing fast and meaningful consumer insights throughout the product innovation lifecycle. Highlight aims to replace traditional product research methods with an agile, consumer-led approach that reflects real-life product usage. Its mission is to empower brands to create products that resonate with consumers, enhancing product development cycles and reducing the high failure rate of new product launches. Highlight offers an integrated product testing platform that streamlines the process from recruiting target consumers to delivering actionable data insights. This platform supports brands in conducting at-home product testing efficiently, targeting specific consumer segments. Highlight serves companies in the CPG and retail sectors, helping them innovate and improve product success rates by integrating real consumer feedback early in the development process. The company employs between 51 and 200 people and has reported revenues between $10 million and $50 million, with significant recent funding.