High Gear Media (Acquired by Internet Brands)
About
High Gear Media, founded in 2007 and acquired by Internet Brands in September 2014, is an automotive publisher known for its expert-driven content and tools aimed at assisting car buyers. The company focuses on niche segments such as luxury, performance, and eco-friendly vehicles. Following its acquisition, High Gear Media's operations were integrated into Internet Brands’ automotive division, which includes well-known platforms like CarsDirect.com and Autodata Solutions. High Gear Media operates several flagship websites, including The Car Connection, Motor Authority, and Green Car Reports, providing comprehensive car reviews and insights. The company also offers research tools and listings for new and used cars, helping consumers make informed purchasing decisions. Additionally, it provides targeted advertising solutions for automakers and dealerships, leveraging its high-traffic platforms to connect with in-market buyers. The integration into Internet Brands expanded its audience significantly, reaching approximately 35 million monthly visitors.