Harper Wilde

Harper Wilde is a direct-to-consumer intimate apparel brand founded in 2017 by Jane Fisher and Jenna Kerner. Based in Venice, California, the company aims to disrupt the traditional bra industry by focusing on ethical production, fair pricing, and empowering women. The brand was created in response to the hyper-sexualized marketing and high prices of conventional lingerie, emphasizing comfort, accessibility, and social responsibility. The product lineup includes bras, underwear, sleepwear, and activewear designed for everyday comfort, featuring simplified sizing and ethically made materials. Harper Wilde is known for its "Recycles, Bra" program, which has successfully diverted over 30,000 bras from landfills. Operating on a direct-to-consumer model, the company offers lower prices by eliminating traditional retail markups. Additionally, it donates 1% of all proceeds to Girl’s Inc. to support girls’ education and empowerment. Harper Wilde's mission resonates with consumers who prioritize sustainability and social impact.