Haloo

Haloo is an AI-powered legal technology platform based in Hamilton, Canada, specializing in trademark search and monitoring services. Founded in 2019 by CEO Julie MacDonell and CTO Sarah Ruest, Haloo is a women-led company dedicated to diversity, equity, and inclusion. The company has successfully raised $8 million in venture capital, including support from Google.

Haloo's platform utilizes proprietary deep artificial intelligence to automate trademark searching and monitoring. It combines machine learning, natural language processing, and curated data to deliver comprehensive trademark searches quickly and cost-effectively. The platform serves various customer segments, including law firms, enterprises, naming agencies, and small to medium-sized businesses, making professional-quality trademark protection accessible to a broader audience. Haloo has transitioned to a software-as-a-service model, focusing on intellectual property teams and achieving significant user growth. The platform enhances efficiency, reduces costs, and improves accuracy in trademark analysis, providing substantial benefits to its users.