Habu

Habu is a provider of data clean room software that enhances data collaboration across various platforms. Acquired by LiveRamp, Habu offers a unified platform that supports safe and scalable collaboration among decentralized data sources, including clouds and media channels. The company specializes in enabling businesses to measure advertising campaigns across programmatic media and walled gardens like Amazon, Google, and Facebook.

Habu's core offering simplifies cloud-based collaboration, allowing users to activate data globally and gain insights without complex integrations. Their solutions include integrations with Amazon Marketing Cloud for in-depth performance analysis and tailored offerings for industries such as consumer packaged goods and financial services. Habu also supports partnerships with over 900 global companies, enhancing marketing performance and data collaboration while ensuring privacy and compliance.