Groundswell Origins
About Groundswell Origins
Groundswell Origins is a consulting firm founded in 2016 by Scott Martin, focusing on sustainable growth marketing and content marketing. The firm aims to help brands create long-term impact and legacy by building enduring audience engagement and brand momentum. Scott Martin brings 25 years of marketing experience, emphasizing a pragmatic and contrarian approach that aligns with clients' resources and values.
The company offers high-level brand strategy consulting, just-in-time coaching, and guidance to uncover hidden potential while being mindful of business realities. Groundswell Origins also produces a book titled *Groundswell: The Unseen Wave of Business Growth* and hosts *The Groundswell Origins Podcast*, featuring interviews with industry leaders on sustainable growth marketing. The firm is dedicated to developing communities around passions and advocating for ethical, measurable marketing practices.