GradFin

GradFin is a fintech company based in Philadelphia, Pennsylvania, that specializes in student loan debt management and Public Service Loan Forgiveness (PSLF) counseling. Founded in 2015 and acquired by KeyBank in May 2022, GradFin operates as a digital-first advisory platform. It focuses on providing personalized financial solutions for borrowers, particularly healthcare professionals and clients of financial advisors. The company offers a range of services, including free one-on-one student loan counseling, PSLF guidance, and annual audits to monitor progress. GradFin also partners with financial advisors, providing white-label services that help optimize student loan strategies for their clients. Its digital platform combines automated tools with human expertise to deliver tailored loan analysis and recommendations. GradFin emphasizes compliance and security, ensuring borrowers receive accurate and effective support throughout their repayment journey.