grace & stella

Grace & Stella is a beauty brand founded in 2016 by Adi Gullia and Kailee Fatt, based in Libertyville, Illinois. The company specializes in affordable, vegan, and cruelty-free skincare and beauty products designed to create a home spa experience. With a focus on clean formulations, their products are paraben-free, sulfate-free, and made with natural ingredients like lavender and charcoal.

The brand has rapidly expanded from e-commerce to major retail chains, achieving significant sales growth and visibility. Grace & Stella offers over 50 products, including popular items like Hydro Eye Patches, Rose Hydrating Facial Spray, and Hyaluronic Acid Serum, all priced between $15 and $30. Their offerings emphasize hydration, relaxation, and fun application, promoting a lifestyle of self-love and well-being. The company is committed to ethical and sustainable production, ensuring that all products are never tested on animals.